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  • Writer's pictureBharat Hegde

The Best Email Design Softwares and the Best Email Template Builders

When it comes to email marketing, having access to the best email design software can make a significant difference in the effectiveness of your campaigns. One of the leading options in this space is Stripo, an exceptional email template builder that caters to the needs of email marketers. Stripo boasts a user-friendly interface and a robust drag-and-drop email editor, making it easy to create visually stunning and responsive email templates. With a wide selection of pre-designed templates, Stripo is suitable for various email marketing purposes, from newsletters to promotional emails. Additionally, it supports HTML email template customization for those who require more advanced design capabilities. Stripo is a versatile and reliable email design software that empowers email marketers to craft engaging and professional emails.



What are the key features to consider when choosing an email template builder?

Selecting the right email template builder is crucial for the success of your email marketing campaigns. Several key features should be taken into account during your evaluation process. Firstly, responsive email templates are essential to ensure your emails look great on all devices and email clients. A drag-and-drop email editor simplifies the design process, allowing users of all skill levels to create compelling emails. Many email template builders offer a free plan or a free trial period, giving you the opportunity to explore their features and functionality before committing. It's also important to consider integration capabilities with your email service provider and support for AMP email if you plan to incorporate interactive elements into your emails. By carefully assessing these key features, you can make an informed decision when choosing the best email template builder for your specific email marketing needs.

Email template builder

An email template builder is a vital tool for email marketers, simplifying the email design process and ensuring that your emails are visually appealing and responsive. These tools typically include drag-and-drop email editors, a library of pre-designed templates, and the ability to customize templates with HTML code for advanced users. Whether you're crafting a newsletter or creating templates for your email marketing campaigns, an email template builder streamlines the design process, making it accessible to users with varying levels of design expertise. Look for a builder that offers a seamless experience and supports responsive design to ensure your emails look great across different devices and email clients.

Responsive email template

A responsive email template is a critical element of successful email marketing campaigns. With the variety of devices and email clients used by recipients, it's essential that your emails adapt and display correctly on all screens. Responsive email templates are designed to automatically adjust their layout and content to fit the screen size, providing a consistent and visually appealing experience. When choosing an email template builder, ensure that it offers responsive email templates as a standard feature. This ensures that your emails will look professional and engage your audience, regardless of the device or email client they use to view your messages.

Drag-and-drop email

A drag-and-drop email editor is a user-friendly feature that simplifies the email design process. It allows users to create email templates by simply dragging and dropping elements, such as images, text, and buttons, onto a canvas. This intuitive approach makes it easy for individuals with limited design experience to create visually appealing emails. When considering an email template builder, look for one that offers a drag-and-drop email editor as it can significantly improve your efficiency in crafting engaging email campaigns. Whether you're designing newsletters, promotional emails, or transactional emails, a drag-and-drop editor streamlines the process, enabling you to focus on creating compelling email content.

Free plan

Many email template builders offer a free plan, which allows users to access basic features without a subscription fee. This is a valuable option for individuals and small businesses looking to get started with email marketing without incurring immediate costs. A free plan typically provides access to essential design tools and a limited selection of templates. While it may have limitations compared to paid plans, it offers an excellent opportunity to explore the platform and assess its suitability for your needs. Consider starting with a free plan to evaluate an email template builder before deciding whether to upgrade to a premium subscription.

Free trial

A free trial is another valuable option when evaluating email template builders. Unlike a free plan, a free trial typically provides full access to all features and functionalities of the email design software for a limited period. This allows you to thoroughly test the platform and determine if it meets your specific requirements before committing to a subscription. During the trial period, you can create and send sample email campaigns, explore the drag-and-drop editor, and assess the responsiveness of email templates. Taking advantage of a free trial is an excellent way to ensure that the email template builder aligns with your email marketing goals and design preferences before making a financial commitment.

How to choose the best email design software for your needs?

Email design software

Selecting the right email design software is a critical decision for email marketers. To make an informed choice, consider several key factors. Start by assessing the features and capabilities of the email design software. Look for a drag-and-drop email editor that simplifies the email template design process, making it accessible to users with varying levels of design expertise. Responsive templates are essential to ensure that your emails appear beautifully on all devices and email clients. Additionally, consider whether the software offers a library of email templates, allowing you to start from a pre-designed template or create a new email template from scratch.

Integration with your email marketing platform is crucial for seamless email marketing campaigns. Ensure that the email design software is compatible with your existing email marketing software to streamline your marketing efforts. Some email design tools also offer interactive email features, enabling you to create engaging and interactive email content that captivates your audience.

Email marketing platform

Your choice of email design software should align seamlessly with your email marketing platform. The integration between the two is essential for creating, managing, and executing successful email marketing campaigns. Before selecting an email design software, verify that it is compatible with your chosen email marketing platform. This ensures that you can easily import your email templates and content into your email marketing campaigns, saving you time and effort. A harmonious connection between your email design software and email marketing platform enhances the efficiency of your email marketing campaigns and helps you deliver beautiful emails to your audience.

Email marketing campaign

Email marketing campaigns rely heavily on the quality of your email design. When choosing email design software, prioritize features that enable you to create beautiful emails that engage your audience effectively. Look for an email design tool that offers a drag-and-drop email editor, responsive templates, and a library of pre-designed email templates. These elements make it easier to craft visually appealing emails without the need for extensive design skills. Additionally, consider the software's integration capabilities with your email marketing platform, ensuring a seamless transition from design to campaign execution. A well-designed email is a key component of a successful email marketing campaign, so choose your email design software wisely.

Interactive email

Interactive emails are a powerful way to engage your audience and make your email marketing campaigns more dynamic. When selecting email design software, look for tools that support interactive email features. These may include options for adding interactive elements like carousels, surveys, and accordions to your emails. Interactive email content can captivate recipients, encourage them to explore your message further, and increase click-through rates. Incorporating interactive email capabilities into your email design software can elevate the impact of your email marketing campaigns and set you apart from competitors who rely solely on static email content.

Email marketing automation

Email marketing automation is a valuable tool for streamlining your email campaigns and delivering personalized content to your audience. When choosing email design software, consider its compatibility with email marketing automation features. Ensure that the software allows you to create email templates without limitations, as this is essential for automation. Look for a drag-and-drop email editor that makes it easy to customize email content for different segments of your audience. A seamless integration between your email design software and email marketing automation platform enhances your ability to create targeted and personalized email campaigns, ultimately improving your email marketing efficiency and effectiveness.



What are the top 9 best email template builders on the market?

9 best email template builders

  1. Inagiffy: In today's crowded digital landscape, building genuine, lasting connections with your audience is more crucial than ever. Enter Inagiffy – a premier newsletter marketing agency that understands the transformative power of well-crafted newsletters. We're not just about sending out emails; we're about curating stories, insights, and value that resonate deeply with your audience.

  2. Mailchimp: Mailchimp is a widely used email marketing platform that offers a user-friendly email template editor. It provides both free and paid plans, making it suitable for businesses of all sizes. With Mailchimp's responsive email template builder, you can create beautiful and interactive emails that engage your audience effectively.

  3. Constant Contact: Constant Contact is known for its easy-to-use email template creation tool. It offers a range of professionally designed templates and allows you to customize them to suit your brand. Their drag-and-drop email builder simplifies the process of crafting visually appealing emails.

  4. SendinBlue: SendinBlue offers a comprehensive email and SMS marketing platform that includes a responsive email template builder. It's an affordable option with a free account that allows you to create and send a limited number of emails per day.

  5. HubSpot Email Marketing: HubSpot's email marketing tool provides a straightforward email template editor for creating professional email templates. It's part of the larger HubSpot suite, making it a great choice for businesses looking for an all-in-one marketing solution.

  6. GetResponse: GetResponse offers an HTML email editor with drag-and-drop functionality to create and send beautiful email campaigns. It provides features for marketing automation and responsive email template builder options.

  7. Zoho Campaigns: Zoho Campaigns provides a user-friendly email template creation tool that enables you to design professional emails with ease. It's a part of the Zoho suite of business tools and offers different email and SMS marketing capabilities.

  8. Benchmark Email: Benchmark Email offers a free HTML email editor with drag-and-drop functionality. It's a simple yet effective tool for creating responsive email templates and conducting email marketing campaigns.

  9. MailerLite: MailerLite is known for its affordable email marketing platform and a user-friendly email template builder. It offers a free plan with various features, making it an excellent choice for small businesses.

Email builder tool

An email builder tool is a critical component of any successful email marketing strategy. It simplifies the process of creating visually appealing and responsive email templates. When choosing an email template builder, look for one that allows for easy customization and design. Features like drag-and-drop functionality, a built-in email template creator, and support for HTML email building are essential for creating emails that captivate your audience. Whether you're starting from scratch or using pre-designed templates, an email builder tool streamlines the process and ensures that your emails look professional and engaging on various devices and email clients.

Using an email template builder

When using an email template builder, you can leverage the drag-and-drop email builder feature to create email templates without the need for coding skills. These tools provide a visual interface that allows you to customize different email elements, including text, images, buttons, and more. You can start with a pre-designed template or create an email from scratch, tailoring it to your specific needs. Once you've designed your email template, you can send a test email to ensure it appears as intended across different email clients and devices.

Free email marketing tools

Many email template builders offer free email marketing tools or provide a free account option with limited features. These tools are excellent for businesses looking to start their email marketing journey without a significant upfront investment. You can create, send, and manage email campaigns using these free accounts, making them a cost-effective way to engage with your audience.

Email template creation

Email template creation involves using an email template builder or editor to design email templates that reflect your brand and message. A responsive email template builder ensures that your emails look professional and adapt to different email clients and devices. You can customize templates to include your branding elements, such as logos and colors, and add interactive features to make your emails engaging. Email template creation is a crucial part of email marketing, as it directly impacts the effectiveness of your email campaigns. A well-designed email template can enhance your email marketing efforts and help you connect with your audience more effectively.

How to create an effective email marketing campaign using the best email design software?

Creating an effective email marketing campaign involves several key steps, and using the best email design software is essential. Start by choosing the best email design software to create your email templates. Look for a software that offers drag-and-drop HTML email building, responsive design features, and integration with your email marketing automation platform.

Next, consider the content of your email templates. Craft compelling and personalized email content that resonates with your audience. Use the email design software to add visually appealing elements such as images, buttons, and interactive features to make your emails engaging.

Segment your email list to target specific groups of subscribers with relevant content. Schedule your email campaign and use tracking and analytics tools provided by your email service provider to monitor its performance. Adjust your strategy based on the insights you gather to optimize your email marketing campaigns and achieve better results.

Email templates

Email templates are pre-designed layouts that make it easy to create and send professional-looking emails. They are a crucial component of email marketing campaigns, allowing marketers to maintain brand consistency and streamline the design process. Email templates can be customized using email design software to include your brand's colors, logos, and messaging. Whether you're sending newsletters, promotional emails, or transactional emails, having well-designed templates ensures that your emails are visually appealing and engaging to your audience.

Email campaign

An email campaign is a coordinated series of email messages sent to a specific group of recipients with a particular goal in mind. It can include various types of emails, such as promotional emails, newsletters, welcome emails, and more. Creating an effective email campaign requires careful planning and execution. Start by defining your campaign's objectives and target audience. Craft compelling email content and design eye-catching templates using email design software. Schedule your emails for delivery and use tracking and analytics to measure the campaign's success. Email campaigns are a powerful way to engage with your audience, drive conversions, and achieve your marketing goals.

Email service provider

An email service provider (ESP) is a company or platform that offers email marketing services and tools to businesses and individuals. ESPs provide the infrastructure and technology needed to send and manage email campaigns effectively. When choosing an ESP, consider factors such as deliverability rates, list management capabilities, automation features, and integration options. Selecting the right ESP is crucial for the success of your email marketing campaigns, as it directly impacts your ability to reach and engage with your audience.

Email marketing platform

An email marketing platform is a comprehensive solution that combines email marketing tools, email template design software, automation capabilities, and analytics. It offers a centralized platform for managing all aspects of your email marketing efforts. A robust email marketing platform allows you to create, send, and track email campaigns efficiently. It often includes features like email segmentation, personalization, A/B testing, and marketing automation, making it a valuable tool for email marketers.

Email and SMS marketing

Email and SMS marketing are two powerful channels for reaching and engaging with your audience. Combining email and SMS marketing allows you to create multi-channel campaigns that reach your audience through different communication channels. It's essential to choose email design software that supports both email and SMS marketing, enabling you to create cohesive and integrated campaigns. Utilizing both email and SMS marketing effectively can enhance your reach, engagement, and overall marketing success.

Why is an HTML email editor important for designing compelling email templates?

HTML email

HTML (Hypertext Markup Language) is a fundamental coding language used in web design and email marketing. When it comes to email marketing, HTML plays a crucial role in creating visually appealing and engaging email templates. HTML emails allow for the integration of various design elements, such as images, colors, fonts, and interactive features, making them more compelling than plain text emails. An HTML email typically consists of HTML code that defines the email's structure and appearance, enabling marketers to craft emails that capture the audience's attention and convey their message effectively.

HTML code

HTML code is the backbone of HTML emails. It defines the layout, formatting, and content structure of the email template. With HTML code, email marketers can customize email templates to align with their brand's identity and design preferences. It also enables the inclusion of links, buttons, and interactive elements, making emails more engaging and interactive. Understanding HTML code is essential for email marketers who want to create bespoke email templates and have full control over their email design.

Email template editor

An email template editor is a tool that simplifies the process of creating HTML email templates. It provides a user-friendly interface that allows marketers to design and customize email templates without needing to write HTML code manually. A good email template editor offers drag-and-drop functionality, making it easy to add and rearrange elements within the template. This user-friendly approach saves time and effort, enabling marketers to focus on crafting compelling email content.

HTML email builder

An HTML email builder is a specialized tool designed to create responsive HTML email templates. Responsive design is crucial because it ensures that email templates adapt and display correctly on various devices and email clients. An HTML email builder simplifies the process of creating responsive templates by offering pre-designed layouts and responsive design features. This tool allows email marketers to craft emails that look great on both desktop and mobile devices, enhancing the user experience for recipients.

Built-in email

A built-in email feature is commonly found in email marketing platforms or email design software. It allows users to create and customize HTML email templates directly within the platform or software. With a built-in email editor, marketers can seamlessly design and edit email templates without the need for external tools or third-party HTML editors. This integration streamlines the email marketing process, enabling marketers to create and deploy compelling email campaigns efficiently.

In conclusion, having access to an HTML email editor is essential for designing compelling email templates in email marketing. HTML code allows for customization and the integration of various design elements, while an email template editor, HTML email builder, or built-in email feature simplifies the template creation process. These tools enable email marketers to craft visually appealing and responsive email templates that capture the audience's attention, convey the message effectively, and ultimately enhance the success of their email marketing campaigns. When choosing email design software to create HTML email templates, consider features such as drag-and-drop HTML email builders and integration capabilities with email marketing platforms to step up your email marketing efforts. Additionally, always send a test email to ensure that your HTML emails display correctly across different devices and email clients, ensuring a positive user experience for your recipients.

Inagiffy: Your Ultimate Newsletter Marketing Partner

In today's crowded digital landscape, building genuine, lasting connections with your audience is more crucial than ever. Enter Inagiffy – a premier newsletter marketing agency that understands the transformative power of well-crafted newsletters. We're not just about sending out emails; we're about curating stories, insights, and value that resonate deeply with your audience. 

Our end-to-end solutions ensure that from ideation to delivery, every newsletter reflects your brand's essence and speaks directly to your audience's needs and aspirations. Let Inagiffy empower your brand, forging authentic relationships and driving engagement through the potent medium of newsletters. 

Dive into the future of meaningful communication with us and watch your audience grow, engage, and thrive.

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